Stupid Simple SEO

The Step-By-Step Formula For How To Rank Higher In Google And Get More Organic Traffic To Your Blog With SEO


Hey there, blogger friend—maybe some of these things sound familiar?

You know SEO is super important for growing your blog, but you have no idea where to start.

Everyone’s talking about how important SEO is for blog growth these days, but nobody’s come up with a step-by-step solution showing you how to do it. Do you start with keywords? How important is site structure? How do you build quality backlinks to your blog? How do you optimize your old content for SEO? You have a million and one questions.

You think SEO is wayyyyy too complicated and requires a bunch of expensive tools & software.

The way some people talk about SEO, you’d think it requires an engineering degree from Stanford to understand it, and a $200 per month budget to pay for all the tools. The truth is that SEO really isn’t that hard (and the only software I require in this course is a 7-day trial that costs $7).

You know you shouldn't be relying on Pinterest for all your traffic, you just don't know where to get started with Google.

Do all the constant Pinterest algorithm updates, Smart Feed changes, account bans, and wild fluctuations in your traffic have you wishing you could count on another traffic source so you don’t have all your eggs in one Pinterest basket?

You know you should focus on things like keyword research, publishing epic content, and blogger outreach, you’re just stuck on how to do actually do it.

Does keyword research, content creation, and building backlinks have you confused? This course gives you access to 47 dedicated lessons showing you how to be strategic about just these 3 things (plus a lot more)!

You’ve seen other bloggers have a lot of success with SEO and you just wish you could figure it out too.

It can be so frustrating seeing other bloggers get thousands of visitors per month from Google. You know how important it is to rank in Google, you just need a step-by-step process for making it happen!

If ANY of these things are resonating with you, then Stupid Simple SEO is for you.


After failing miserably, I finally figured out how to grow my traffic with SEO the right way, taking a brand new blog from $0 to $95,000 in passive income while working a full-time job ... using nothing but SEO

Hey guys, my name is Mike Pearson, and I’ve been experimenting with growing websites with SEO for more than five years now.

And the truth is, it took me a long time to finally “figure it out”, and a lot of my websites were complete failures because I was making all the same mistakes many bloggers do when it comes with SEO.

It’s embarrassing to talk about now, but this is actually one of the first sites I built when I was first starting out:

It was a “fitness blog” (if you can even call it that) that “reviewed” different fitness equipment and made affiliate commissions on Amazon.

At the time, I was pretty clueless with my SEO. I was creating horrible content, I wasn’t doing proper keyword research, and my idea of “building backlinks” was simply buying spam link packages on Fiverr. I was jumping from doing one thing to the next because I was lost.

The thing is, back in 2014 when I first launched this site, these types of SEO “strategies” actually worked because Google wasn’t as sophisticated as it is now, and at the end of that year I had my first $5,000 month on Amazon:

But because I was taking shortcuts with my SEO by publishing mediocre content and building the wrong kind of links, it wasn't long before Google eventually caught on and penalized my site … hard ...

I lost all of my traffic and overnight I went from making $5,000 per month to making $0.

Not only that, but because I was taking shortcuts with my SEO, I had wasted a ton of time and money on things that didn’t have any long term potential.

But this experience taught me that when done the right way, SEO was an incredibly powerful tool that could drive serious traffic and revenue to any blog. And so I started again.

This time, though, I would use my experiences and learn from my mistakes so that I could leverage SEO to grow a blog the right way.

Fast forward to the beginning of 2016, when I decided start a different blog, this time in the hiking & backpacking niche.

This time, I approached my SEO in a totally different way.

And within seven months, I was earning more than $2,000 per month in income …

And in 2017, I grew the site to more than 1.1 million unique pageviews …

Note: you’ll see the income spike in the spring & summer and decrease in the fall & winter, which is due to the seasonality of the niche (hiking & backpacking).

With the vast majority of that traffic coming not from Facebook or Pinterest …

But organic Google search ...

And as a result of all this traffic, in 2017 this blog earned more than $95,000 in (passive) affiliate income from Amazon ...

All while I was still working a full-time job.


You can finally understand SEO in plain English and rank your blog in Google, without any complicated or overwhelming strategies

Get started now!


You want to know the craziest part of this story?

When I started my hiking & backpacking site, I was a complete nobody in the blogging world.

I had no name to fall back on, no connections, and nobody knew or cared who I was.

I didn’t have an email list, a Facebook following, or an Instagram account …

And I didn’t even know how to use Pinterest!

So how was I able to take this blog from literally nothing to nearly six-figures in income and more than one million pageviews in two years?

I finally figured out how to do SEO the right way.


You too can get more organic traffic and sales with this brand new step-by-step SEO blueprint I’ve created ...

Are you one of those bloggers confused and maybe even a little intimidated by SEO? Are you just looking for a process to guide you along and show you how to rank higher in Google?

Well, this is how you do it.

In this SEO course you’ve been waiting for, I explain what all the core SEO concepts are, why they’re important, and best of all, I show you exactly how to implement them yourself so that you get more love from Google and don’t have to be so dependent on the Pinterest algorithm anymore.

Best of all, I created the course to be extremely easy-to-follow, step-by-step, actionable, and with zero fluff.

But before I show you what’s inside the course, let’s take a look at 5 common SEO mistakes you’re probably making right now (trust me, I’ve fallen victim to all of them!)


5 Common SEO Mistakes You’re Probably Making With Your Blog

1. You think SEO is too hard and confusing.

The truth is, most SEO “experts” make their living by over-complicating things to make you feel it’s something you can’t do yourself. But when you break it down in plain English and easy-to-follow, actionable concepts, SEO really is “stupid simple”.

2. You don’t know how to “niche down” and make your blog hyper-relevant.

Are you one of those bloggers who’s all over the place? You’re writing about personal finance, parenting, recipes, travel, and organization? I’ll show you why focusing on only one or two niches is so important to building thematic relevance with Google and ranking high in the search results. (And if your site is broad, I'll show you how using "silos" can help you acheive the same effect).

3. You think keyword research is about picking out just one keyword and letting the Yoast plugin take care of everything else.

You may think you’re doing keyword research properly, but chances are you’re not targeting keywords that will bring you the right kinds of traffic, and you’re going after keywords that are too competitive. Worse yet, you’re missing out on tons of traffic by not reverse-engineering what your competitors are ranking for.

4. You don’t understand how to create quality content that ranks.

Google is all about quality content, not quantity. If you’re pumping out 500-word blog posts 3x a week just so you can say that you’re “posting consistently”, then you’re doing it wrong. You’ll learn how to research, outline, and create epic content that ranks.

5. You’re afraid to promote your content to other bloggers and influencers.

I get it—putting yourself and your content out there in front of other bloggers can seem really intimidating. But the reality is this: getting high quality backlinks to your blog is the #1 ranking factor in Google, and can mean the difference between getting thousands of Google visitors per month vs getting none. In 4 dedicated link building modules, I show you step-by-step how to build relevant, high quality backlinks that will shoot your blog up the Google search results.


Introducing …

Stupid Simple SEO

The Step-By-Step SEO Formula For Ranking Your Blog Quickly In Google And Increasing Your Organic Traffic

Let’s take a look inside what you will learn in each of the 11 modules ...

Modules 1 & 2 — User Intent, Relevance, and Site Structure

When you’re setting up your blog for success in Google, it all starts with understanding user intent and contextual relevance. I’ll show you how to structure your site for optimal SEO performance, how to design an SEO-friendly homepage, and how to make sure your blog is relevant to the keywords you’re going after.

Module 3 — How To Do Keyword Research That Gets Results

Tired of doing hours of keyword research that doesn’t yield any results? Do you know what makes a “good” keyword vs a “bad” one? In this jam-packed 8-lesson module, I’ll show you why competitor research trumps traditional keyword research, how to spy on your competitors' top keywords, how to determine whether a keyword is too “competitive”, and how to optimize your existing content for keywords that you’re missing out on. Being honest, this Module alone is worth the price of admission.

Module 4 — How To Research, Create, And Optimize Epic Content That Ranks

If you’ve ever sat down to write a post that's optimized for SEO, you know the process of creating great content can be confusing and time-consuming. After you’ve done your keyword research, I’ll show you how to research, create, and optimize your content so that it has the best chance of ranking at the top of Google.

Module 5 — How To Do SEO For Affiliate Marketing

Ranking highly in Google is great, but the name of the game is making money from your blog posts. In this module, you'll learn all my tips & tricks for creating affiliate-optimized content that's designed to rank in Google for buyer-focused keywords which will lead to high conversions for your affiliate offers. I've made nearly $200,000 in the Amazon Associates program and I tell you exactly how I did it in this module.

Modules 6 & 7 — Link Building 101 & How To Get The Links Your Competition Has

If you don’t know anything about link building yet, this is the place to start — I show you exactly why building links to your blog is so important to ranking, how to get into the “outreach mindset”, what makes a good link vs a bad link, and how to find your competitors’ links so you can get them too.

Module 8 — Guest Posting Blueprint

Guest posting is the best way to build links, but do you have a process in place that allows you to find guest posting opportunities, how to send your pitches, and how to land your links? This “blueprint” walks you through exactly that, step-by-step.

Module 9 — How to Get Backlinks With The GuestoRoundup Technique

The “GuestoRoundup” is a technique I developed that puts a little “twist” on guest posting by adding one additional step to the process, which can greatly increase your odds of getting a response. Not only that, but it allows you to build true relationships with other bloggers in your niche that can accelerate the growth of your blog exponentially.

Module 10 — How To Do Blogger Outreach With Linkable Assets

One of the most important lessons I’ve learned when it comes to SEO is that when you have great content on your site, you cannot be afraid to promote it. I’ll show you everything you need to know about blogger outreach and “linkable assets”, from brainstorming your content ideas, to how to create a piece of content that attract links, to how to send emails to influencers in your niche so that they’ll link to and share your content.

Module 11 — How To Do Resource Page Link Building

Resource page link building is an awesome link building strategy that gets results, and I can guarantee other bloggers in your niche are not using this method. In this module, I’ll show you how to find resource pages who will link to you, and I’ll give you a simple, short outreach email template to persuade other site owners to link to your content.

Get started now!


Check Out What My Students Are Saying

"Stupid Simple SEO is perfect for anyone serious about improving their organic traffic. I've taken a number of SEO courses lately, and this is the first one I've taken that's opened my eyes to the importance of site structure and backlinks, while also making me feel equipped to tackle these things on my own. My favorite thing is the way Mike takes the guesswork out of keyword research. I now understand how to KNOW if I have a good chance of ranking for the keywords I choose to write about. If you feel chained to Pinterest and want to branch out and gain traffic elsewhere, Google SEO is where you want to be, and this course will get you there.”

Carly Campbell,

"I definitely wasn’t 'new' to SEO when I took Mike’s course, but I learned a lot of actionable tactics to improve our SEO and bring our sites to the next level. The sections on site structure and competition analysis were insanely helpful to me, and I have no doubt that the knowledge in those parts alone will be worth tens of thousands in revenue for our business over the next 12-18 months. I highly recommend this course!

Jeff Proctor,

"After finishing this course, I actually have a strategy and feel so much more confident about my SEO. From the competitor analysis, keyword research, and creating epic content modules, Mike teaches all aspects of SEO to start driving free organic traffic from Google. I know this course will add thousands of dollars of income to our blog. The perfect SEO course for bloggers! Two thumbs up!"


Want To See What’s Included? Check Out All The Lessons You’ll Get Access To ...

Class Curriculum

  *****IMPORTANT: Your Ahrefs 7-Day Trial*****
Available in days
days after you enroll
  Tracking Your SEO Progress
Available in days
days after you enroll
  How To Make Money Selling This Course
Available in days
days after you enroll

Get started now!


Stupid Simple SEO Also Comes With These Awesome Bonuses!

You’ll Get ...

Bonus #1. Email Outreach Templates

Ready to reach out to other bloggers for a guest posting opportunity or infographic submission? One of the biggest challenges of doing blogger outreach is crafting the perfect email.

This bonus includes custom email plug-and-play outreach templates, where you simply copy and paste the templates, change a few minor details, and hit send.

Bonus #2. Free Downloads & Checklists

Keeping track of all your keyword ideas, on-page SEO, and blogger outreach emails can be a huge challenge if you’re not super-organized.

That’s why I’ve re-created the exact same spreadsheets I use to track my link building campaigns and which keywords I’m targeting, and checklists that tell you if your on-page SEO is looking good and if you should go after a certain keyword.

Bonus #3. Private Facebook Group Support

In this active, members-only Facebook group, you’ll be able to ask me questions directly about the program and the SEO progress of your blog.

You’ll also be able to chat with 175+ other SEO-minded bloggers to discuss new ideas and develop new SEO strategies.

"So many new bloggers are told that their traffic should come from Pinterest because it's undersaturated, easy to master and produces quick results, but Mike's refreshing take on Google SEO teaches you that you need to focus on more consistent streams of traffic, even if they take longer to build up. He has concentrated his efforts on introducing you to the SEO tactics that are easy to implement and produce the best results, without confusing you at all. Whatever level of experience you have, from just launching to making your first $1,000 and above, there is something in this course that will revolutionize your perspective on Google SEO.”

Drew DuBoff,

"As a new blogger I knew a little about SEO, but my knowledge was basically confined to the Yoast SEO plug-in. My goal with this course was to get better at SEO and stop relying heavily on social media platforms to bring traffic to my site. The keywords section was by far the most enlightening part of the course for me. Instead of randomly coming up with keywords I now have a strategy for attacking the right keywords that I have a better chance ranking on Google for. I’m excited to see where my blog will be in the next 8 to 12 months as I’m positive from this course most of my traffic will be coming from Google by then. Thanks Mike for this amazing course!”


"I've dabbled in SEO for the last couple of months trying to figure out how to make it work for my site. I was seeing some results but I honestly couldn’t wrap my head around the exact steps I needed to take to optimize my site. Mike’s course walks you through EVERYTHING step by step. It made me go back and look at my site structure which I hadn’t done since I first started my blog over a year ago. My site is now more user friendly and SEO ready from taking steps since the course. If you're a “Pinterest blogger" and are having a hard time understanding how to optimize your site for SEO, then this course is for you. The information Mike has provided has left me with an understanding of how SEO works and I have ACTIONABLE steps to take to get my site ranking in Google.”

Kayla O'Neill,

"While I knew some basics about SEO when I first started my blog, I hadn't found a solid, comprehensive guide to SEO for bloggers until I found Stupid Simple SEO. When it came to SEO, I felt like I was fumbling around, knowing a little bit here and there but at the same time not really knowing what I don't know. Now, thanks to Mike's course, I have a specific action plan for my blog's SEO strategy that I know will pay immense dividends in the near and distant future. I definitely recommend Stupid Simple SEO to all bloggers. I wish it was around when I started blogging.”

Logan Allec,


Who Is Stupid Simple SEO For?

Bloggers who have a basic understanding of SEO, but need a step-by-step plan to guide them along into taking action.

Stupid Simple SEO is designed to be both beginner and intermediate-friendly. If you have your blog up and running and are looking to get started using SEO to grow your traffic, then this course is for you!

I’ve made a great effort to explain things in a beginner-friendly way, while also including tons of intermediate-level strategies that even a beginner can follow.

Those looking to increase their Google rankings and organic traffic.

The whole point of SEO is to bump your keywords up the Google rankings, increase organic traffic to your blog, and as a result, make more money via display ads, affiliate commissions, or product sales.

That’s what this course is all about.

Bloggers who want to to diversify their traffic away from Pinterest.

Look, Pinterest is a great source of traffic and many bloggers are making a killing on the platform. But if you’re fed up with their constant algorithm updates, ever-changing guidance on their “best practices”, and you are afraid of having all your eggs in their basket, then SEO is a great way to diversify so you’re not just relying on one source of traffic.

Who Is Stupid Simple SEO Not For?

People who think SEO results can be achieved overnight.

I’ll be honest with you: SEO is a long-term strategy. There are a couple of factors that go into it — including how old your domain is and how much authority your blog has — but it can take a while (several weeks to a few months) before you start seeing results from your SEO efforts.

This course also requires you to put in the work. Especially during the Keyword Research Module, you will be spending a lot of time in Ahrefs downloading, sorting, and analyzing data.

And if you follow the strategies I’ve outlined in the course, your SEO will improve and before you know it, your rankings and traffic from Google will be on the rise.

Bloggers who are 1000% clueless when it comes to SEO.

While this course is definitely beginner-friendly, you should be coming into it with at least a bare minimum knowledge of SEO.

So if you don’t know what a “keyword” or a “backlink” is, or you don’t know what it means to “rank”, or if you’ve never heard of Google Search Console, you might want to read some of the content on my blog first before signing up.

Advanced SEO professionals.

If you already consider yourself an SEO “expert”, then this course is not for you! This is a beginner and intermediate-friendly course.


Hi, I'm Mike

I’m the guy behind Stupid Simple SEO.

Four years ago I was sitting in my cube at work brainstorming ways I could make money online. I had just gotten married and my wife and I had moved into a new apartment, and I was looking for a little side hustle that would help bring in extra income.

It took more than four years and lots of failed attempts at SEO, but I was finally able to grow a site to nearly $100,000 in revenue, almost all of it passive, just by using SEO the right way.

Today, I spend the majority of my blogging time on my site Stupid Simple SEO, where I teach other bloggers how to rank highly in Google and increase their organic traffic.

The entire premise of my blog is to take a subject (SEO) that many bloggers find confusing, and distill it down into easily digestible yet actionable advice …

And I've designed my course with exactly the same framework in mind.

Don’t get me wrong, making SEO work for your blog requires a lot of hard work and dedication, but you’ll find that by applying some best practices, you’ll be able to skyrocket your blog’s traffic and revenue and get found in Google.

I went from total beginner to an advanced SEO by applying the exact same strategies and tactics that I show you in my course, and my goal is to help you do the same.

You can totally do this.


Frequently Asked Questions

What if I’m new to SEO?

I designed this course specifically for beginners, while introducing some intermediate-level strategies that you can also apply. The idea is to have the course be “newbie-friendly” but also extremely actionable and easy to digest.

If you are new to SEO, then Stupid Simple SEO is for you — I take you all the way from structuring your blog so that it’s optimized for SEO, to doing proper keyword research (saving you hours of time), to creating epic content that ranks, and then finally building backlinks.

The only caveat to this is if you literally don’t even know what SEO is, or if you don’t know what a “keyword” or a “backlink” is — in that case, I recommend you establish at least a very basic baseline of knowledge before enrolling in the course.

What if I haven’t started my blog yet?

If you haven’t launched your blog yet, then I would suggest holding off on buying this course and focus first on getting some posts published and bringing in some traffic via Pinterest.

Will I need to purchase any paid tools?

Yes ... but you will only need to spend $7.

There are a lot of great (but expensive) SEO tools out there today, but I created this course specifically so you don’t have to spend a lot of money on tools. We will be using the 7-day trial of Ahrefs, which costs $7.

This means you will need to complete all of the lessons that require Ahrefs within a 7-day period (once you start your trial). There is a dedicated lesson in the course that walks you through how to use your Ahrefs trial.

As you’ll see from the videos, this will be some of the best $7 you’ve ever spent, due to all of the helpful keyword and backlink data you will be able to generate, and all the time that it will save you.

Can't I just use SEMRush / Serpstat / KWFinder instead?

I would definitely not recommended it. I can understand how annoying it might be to have to spend money on another tool if you already have one, but when building the course, I had to choose one tool and run with it.

There are a dozen SEO tools out there (Ahrefs, SEMRush, Serpstat, KWFinder, Long Tail Pro) and it would just not be possible for me to film the course with all of them.

I chose Ahrefs because 1) it's the tool I use personally, 2) it's the best SEO tool out there, and 3) they offer a $7 trial..

Can’t I find all of this information for free online?

Not at all! You might be able find bits and pieces of it here and there … but 1) it’s going to take you hours and hours trying to hunt down this information, 2) a lot of the information you find will be out of date and flat out wrong, and 3) you’re never going to be able to piece it all together into a coherent flow.

That’s the entire reason I created this course in the first place — to provide you with a step-by-step framework you can follow to get you from Point A to Point B, without overwhelming you.

How long do I have access to the course?

You have lifetime access to the course! Any additions and improvements I make over time will be included with your purchase.

What format is the course in?

100% video! Every single lesson in the course is a video of my computer screen, either going over a PowerPoint lesson where I’m explaining the “what” and “why” of a particular topic, or showing you over-the-shoulder in my web browser exactly how to do something.

How long does it take to go through the course?

The course is self-pacing, so you can go through it as fast (or slow) as you like. There are 55+ videos totaling more than 11 hours of video content.

The only videos you need to finish in a set amount of time are the lessons which require Ahrefs, because your free trial will last for only 7 days. I have created a separate video walking you through your Ahrefs subscription and which lessons you need to complete within that time frame (which starts once you begin your Ahrefs trial).

Do you offer a refund or guarantee?

Absolutely. If you go through the course, implement all the strategies in it, and don't see results, then you can email me within 30 days for a full refund.

I ask that you provide evidence you did the work (e.g. provide me with all of the competitor, keyword, and backlink spreadsheets, as well as copies of the blogger outreach emails you sent) and show you're not getting results.

All refunds are subject to the terms of the full refund policy linked on the footer of this page.

How can I contact you?

Do you have questions about the course, and whether it’s right for you? Just shoot me an email at mike @ stupidsimpleseo .co and I’ll be sure to get back to you right away.

Get started now!

Remember: The Course Closes on
Friday, November 16th


I know you may think it's some sort of marketing gimmick to only have the course be open a few times per year.

But the truth is, the reason I do this is for my students (and my own sanity).

It's crazy to me that from the time I started my SEO blog in March until today I've been able to teach 200+ students everything they would possibly need to learn about SEO.

But what I'm finding out is that I can't let these people down.

They've invested their hard earned money in my course and I need them to succeed.

This means being really active inside our private Facebook community answering all their questions.

It means replying to every single one of their emails even though I technically don't offer 1-on-1 support (because I don't have the time).

And when I see people already starting to have results it makes me want to help everyone else that much more.

But I've realized I can't do that if I'm also trying to make sales for the course day in and day out.

I can't work on my sales funnel and actively recruit new students ... while also making sure my current students are getting all the support and time and attention from me that they deserve.

I can't do both things at the same time.

I'm also determined to make this the best SEO course for bloggers that exists today. I really mean that.

And that means constantly updating and tweaking the course with new videos, new modules, and new checklists to make sure it contains all the best and up to date information that you need.

And that's why the course is only open a few times per year.

When is the next time it will be open?

I honestly don't know but it will at least be a couple of months. And I'll likely be increasing the price as I continue to add more course materials.

So if you’re serious about getting more traffic to your blog and ranking higher in Google, it’s time to enroll in Stupid Simple SEO today.

Get started now!